Digital Growth Consulting
Let’s build your digital muscle.
Throughout my 20+ year career in e-commerce, digital marketing, retail and corporate finance, I built digital businesses by building high performing teams, using data and testing to drive decisions, and nurturing relationships with consumers. Whether you are a leader at a start-up, mid-stage or global player, let’s build a plan to unlock your brand’s potential.
Expertise
Digital Organizational Design and Talent Acquisition
Designing your digital organization can be like fitting a puzzle together. What skills do you already have, and what do you need? What are the strengths of your leader and what do we need to build around them? What is the right mix of in-house vs contract/freelancer vs agency as you grow? I can help you find the right people and partners to balance growth and agility.
Growth and Retention Marketing
Optimizing media spend across channels can be a daunting task. Reaching customer acquisition targets, while keeping costs in check and testing and scaling channels beyond Meta and Google is a challenge. I can help you interpret the data, drive your agency and benchmark your performance. I also help you build customer cohort models and diagnose email and SMS opportunities to improve engagement, repurchase rates and LTV.
Ecommerce Fundamentals
From site re-design projects, A/B testing and conversion rate optimization, to promotions and merchandising, integrated content planning, and operations / customer service, I can help you improve every touchpoint on the consumer journey.
Business Trouble Shooting and Strategic Growth
From start-ups to early and mid-stage growth companies, I help leaders diagnose business results and customer behavior and set strategies and multi-year plans to get where they want to go. With a background in financial modeling and forecasting we build growth scenarios together to plan the investment and operational capacity to succeed.
Select Clients
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Cal is the secret sauce! I have had the pleasure of working with Cal for the last 3 years, she brings such a high level of expertise, strategy and guidance to By Rosie Jane. Our whole team adores her. Cal is a B/RJ team member for life!
ROSIE JOHNSTON, FOUNDER BY ROSIE JANE
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Cal has a fierce understanding of all things digital. She has a knack for tackling highly complex projects, with a keen lens and understanding of a brand, to deliver highly strategic insights and guidance. On top of her being incredibly smart and savvy, Cal is simply a lovely and kind human who everyone genuinely enjoys working with.
MARIA MEDINA, VP E-COMMERCE & DIGITAL FAHERTY
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Cal has always delivered insightful strategies that result in significant and tangible value. She really listens to what stakeholders have to say and what their goals are, instead of delivering a prepackaged solution. This has meant not only are projects completed successfully, but they've been done within Brand guardrails and the financial implications are well understood before action is taken.
CHRIS LIGHT, COO RAILS CLOTHING
Get in Touch
Reach out to book an informational conversation. We can explore ways of working together that will fit your needs.